Live Aloha, Drink Waiākea - An Official Partner of University of Hawai‘i Athletics
HILO, HI — [August 23, 2024] — Waiākea Hawaiian Volcanic Beverages is excited to announce that it is now an Official Partner of University of Hawai‘i Athletics. This new partnership highlights Waiākea's commitment to supporting local and its core value of kūlia i ka nu‘u as the student athletes strive to achieve excellence in the classroom, in game, and life.
The University of Hawai‘i, as the largest institution of higher education across the islands, has played a pivotal role in shaping the future of Hawai‘i's youth including notable alumni who have gone on to find great success in professional sports.
“Being born and raised on the Big Island and having played my college career at UH, I’m stoked to see two brands close to my journey come together.” - Kolten Wong, 2x MLB Golden Glove Winner, Professional Baseball player, and Waiākea Ambassador/Investor.
Hawai‘i Athletics serves as a point of connection for the community, bringing together generations of students, alumni, and fans to support the Rainbow Warriors. Waiākea is honored to stand alongside UH Athletics, supporting the spirit of competition and the values of teamwork, perseverance, and excellence.
In the year ahead, fans can look forward to Waiākea activations, special collab projects with other local brands, and will be able to enjoy the brand’s naturally alkaline water and ready-to-drink canned coffee at different games on campus.
Live Aloha, Drink Waiākea.
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Media Inquiries: press@waiakea.com
ABOUT WAIĀKEA
Waiākea Hawaiian Volcanic Beverages was founded in Hilo, Hawai‘i in 2012, with the stated mission is to provide naturally healthy Hawaiian coffee and water with the blessing of kupuna and konohiki, while contributing to and promoting clean water access, conservation, and education for those in need in Hawai’i and throughout the world. All Waiākea products are sustainably sourced and come in the most eco-friendly packaging available according to peer-reviewed research. Waiākea was the first in the U.S. and all of North America to use 100% post-consumer recycled packaging in 2012, and continues to be the enviro-tech leader of its category for this, its sustainable sourcing, its role as a catalyst in the circular bottle to bottle economy, and more. Its award-winning taste is derived from its filtration through 14,000 feet of volcanic rock that make it naturally alkaline as well as mineral and electrolyte rich. Through its Kōkua initiative, Waiākea works to empower the people of Hawai'i through a 3 piko approach that encourages educational opportunities, 'āina-based conservation & sustainability, and support for the most vulnerable in our community. For every case of water purchased, Waiakea donates up to one month of clean water to disadvantaged communities in rural Africa through Pump Aid.
Waiākea is sold at over 55,000 stores across the nation, including Whole Foods, 7-Eleven, Sprouts®, Walmart and more.
For more information, please visit the Waiākea Website at https://waiakea.com and follow along on Instagram @Waiākea.