A guest blog by Mana Up
Mana Up is proud to partner with Waiākea Hawaiian Volcanic Beverages for Showcase 2025, a celebration of Hawai‘i’s entrepreneurs, innovation and local pride. Together, we’re shining a global spotlight on the creators who are building Hawai‘i’s product economy — one that’s rooted in culture, community, and sustainability.
Waiākea has long been a champion of positive change in Hawai‘i. From its deep commitment to sustainable sourcing to its support for local initiatives, the brand embodies what it means to give back to the islands while growing globally — values that align perfectly with Mana Up’s mission.
A Shared Commitment to Local Growth
Since launching in 2018, Mana Up has supported 105 Hawai‘i-based product companies through its six-month accelerator program, helping local entrepreneurs scale to new markets and share their stories with the world. From introducing Hawai‘i-made brands to consumers in New York City and Los Angeles, Waiākea has been a valued partner every step of the way.
Our annual Showcase is the culmination of that journey — a celebration of Hawai‘i’s innovation, creativity, and community. And with Waiākea by our side, we’re taking it to even greater heights.
This year marks a major milestone for Mana Up. With Cohort 10, ten new Hawai‘i-based companies now join Mana Up’s ‘ohana — each one a testament to the islands’ entrepreneurial spirit. From innovative food and fashion brands to sustainable lifestyle products, this new class continues to build on the momentum of those who came before, collectively shaping the future of Hawai‘i’s product economy.
“We’re honored to partner with Waiākea, a brand that represents the same spirit of innovation and authenticity that drives our entrepreneurs,” says Meli James, co-founder of Mana Up. “Together, we’re showing the world that when Hawai‘i thrives, our communities do too.”
Experience Showcase 2025
The Mana Up Showcase is your ticket to celebrating the people and products shaping Hawai‘i’s future.
The Mana Up Showcase Global Broadcast premieres Sunday, October 26, spotlighting Cohort 10, the newest class of Hawai‘i-based entrepreneurs joining the Mana Up ‘ohana. Tune in to hear their inspiring stories, discover exclusive products, and enjoy special performances from Hawai‘i’s rising talent, curated by Haku Collective.
In partnership with Waiākea Hawaiian Volcanic Beverages, viewers will also get the chance to enter exclusive giveaways featuring incredible prizes — from dream getaways to product bundles from your favorite local brands — as well as win a year’s supply of Waiākea Hawaiian Volcanic Water.
Then, on Thursday, November 6, join us in person at the Showcase Marketplace at Bloomingdale’s, Ala Moana Center to meet the makers and shop from more than 60 Mana Up alumni.
Join the Celebration
Celebrate Hawai‘i’s entrepreneurial spirit — and support the next generation of local founders — by registering today at ManaUpShowcase.com. When you sign up, you’ll automatically be entered to win exclusive prizes, receive updates to this year’s Showcase and updates on what’s happening at Mana Up’s retail experiences across the islands.
Together, with partners like Waiākea, we’re helping Hawai‘i businesses scale globally while staying true to their roots.
