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The Kōkua Initiative continues to dish out assists and make a splash

In 2021, our award-winning Kōkua Initiative impacted 56,835 lives! Waiākea's Award-winning giveback program

One key component of this work was our year-long efforts to improve literacy, which culminated with the start of our partnership with Waiākea ambassador and NBA Superstar Klay Thompson.  

Klay Thompson drinks Waiākea

Working with Klay’s charity The Thompson Family Foundation, together we donated 3,000 books, which impacted students at home in Hilo at Hilo Union School and the Bay Area at Burckhalter Elementary School (Oakland) and Leola Havard School (San Francisco).  In total, we donated 6,000 books this past year! 

Waiākea leads literacy efforts in Hawai'i, the Bay Area, and more

Mahalo for your support of our brand and this work in our communities!  This year, we hope to impact even more people with a goal of reaching over 60,000 people.  


To learn more about our Kōkua Initiative, click here.