FOR IMMEDIATE RELEASE
IN4MATION and Waiākea Partner for "Collabs with Purpose" with Limited-Release Merch Drops that Support the Environment and Island Community
Hawai‘i – [February 21, 2025] – Legendary O‘ahu streetwear brand, IN4MATION, partners with the Big Island’s Waiākea Hawaiian Volcanic Beverages to kick off the “Collabs with Purpose” project. Sharing local roots and a commitment to helping the community, this collaboration will be brought to life through a series of merch capsules that blend style and storytelling to inspire and create an impact.
The partnership launches this month with Chapter 1 - Honua, highlighted by a design that captures the essence of the raw beauty of the earth, that is brought to life on the streetwear canvas of hats, tees, and hoodies will give consumers the opportunity to wear a fit today that impacts future generations. Each purchase of the limited-edition capsule will directly benefit the planet through the Waiākea Kōkua Initiative with proceeds going toward the planting of Native Hawaiian trees on the Big Island, furthering Waiākea's commitment to sustainability and environmental stewardship.
"Because of how geographically isolated we are in Hawai‘i, we have to flow together in order to thrive." Jon Nielsen, Marketing and Sports Entertainment for Waiākea. "And when you bring together two brands with shared roots to work together to tell a bigger story, that’s where magic can happen.”
IN4MATION was founded in 2002 by a group of friends brought together via skateboarding and the clothing industry. In the time since, they’ve grown from a small, local brand into an internationally known name having partnered with Stussy, Vans, The Hundreds, Casio G-shock, and Albino & Preto.
“As all our collaborations happen naturally, we've been friends with the Waiākea family for quite some time now with us eventually coming together to create something special for fans of both brands.” shares Jun Jo, Director of Marketing at IN4MATION.
“Drawing from Waiākea’s ethos on giving back to nature, this great collection is now coming to life.”
Fans of both Waiākea and IN4MATION are invited to be a part of the story and make an impact with their style. Each subsequent chapter of "Collabs with Purpose" will feature limited release drops infused with local flavor inspired by Hawai‘i, local culture, and disruptors, the proceeds of which will impact programs that support health, wellness, and community.
Waiākea x IN4MATION Chapter 1 - Honua launches on February 21, 2025, and will be available in limited release online at Waiakea.com or IN4MATION.co and IN4MATION’s retail hq in Iwilei.
Stay tuned for the official drop dates of future chapters in the story! Follow @waiakea and @IN4MATION_ for more information. Supplies are limited. To shop the collection, visit https://waiakea.com/ and https://www.IN4MATION.co/.
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About IN4MATION:
IN4MATION is island raised and city situated; equal parts remote forest and urban jungle. Respecting our roots, while being committed to diversity and broadening horizons is the IN4MATION way of life, exploring everything life has to offer. With distinctive style, a strong aesthetic and adaptive nature, IN4MATION pledges to create unique and innovative top quality apparel and accessories. IN4MATION stays true to the family values and continues to adapt and grow with everyone through our adventures in the world. We believe in following our loves and passions and support the dreams of our family and friends.
The IN4MATION motto “I shall proceed…and continue” is a phrase taken from an influential hip-hop group. The motto serves as a reminder to follow your chosen path and continue moving forward.
About Waiākea Hawaiian Volcanic Beverages:
Waiākea Hawaiian Volcanic Beverages was founded in Hilo, Hawai‘i in 2012, with the stated mission of sustainably providing naturally healthy Hawaiian coffee and water products while contributing to and promoting clean water access, conservation, and education for those in need in Hawai’i and throughout the world. Available at over 55,000 retail locations across the nation, including Whole Foods, 7-Eleven, Walmart, and more. Waiākea was the first in the U.S. and all of North America to use 100% post-consumer recycled packaging in 2012, and continues to be the enviro-tech leader of its category for this, its sustainable sourcing, its role as a catalyst in the circular bottle to bottle economy, and more. Its award-winning taste is derived from its filtration through 14,000 feet of volcanic rock making it naturally alkaline and electrolyte-rich. Through its non-profit foundation, the Kōkua initiative, Waiākea works to empower the people of Hawai'i through a 3 piko approach that encourages educational opportunities, 'āina-based conservation & sustainability, and support for the most vulnerable in our community. Since its inception, the project has impacted over 210,00 people in Hawai’i.
For more information, please visit the Waiākea Website at https://waiakea.com and follow along on Instagram @Waiākea.
Media Contacts
Jason Walter - jason@waiakea.com
Jun Jo - jun@IN4MATION.co