When the next generation of extreme sports athletes takes the global stage, they bring more than just talent, they bring energy and drive. That’s exactly what Season 2 of Fuel TV’s “Next Gen” delivers, and Waiākea is stoked to be a part of the journey as a product sponsor.
Through our partnership with professional skateboarder, Greg Lutzka (pictured above on the right), Waiākea bottles flowed on set and behind the scenes, keeping athletes, hosts, and crew hydrated during long production days and showing up with a cameo or two throughout the high-energy footage.
What is Fuel TV’s Next Gen?
“Next Gen” is a docuseries produced by Fuel TV, spotlighting the top emerging action sports athletes across disciplines like surfing, skateboarding, BMX, and snowboarding. The show takes viewers inside the minds, routines, and grind of elite up-and-comers who are pushing their sports forward.
Season 2 takes the momentum even further, featuring:
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New locations
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Elite performance coaching
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Behind-the-scenes training & mindset work
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Appearances from legends in the sport
All captured with the cinematic flair and cultural depth that Fuel TV is known for.
Shared Values: Performance, Planet, and Purpose
Fuel TV and Waiākea align on more than action, both brands represent a new wave of conscious culture. From mauka (mountain) to makai (ocean) or behind the lens, we’re inspired by:
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Disrupting industries to effect change
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Protecting the planet
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Elevating the next generation
Through sustainably sourced products and social impact through our non-profit Kōkua Initiative, Waiākea continues to champion sustainability and wellness in every area of life, from the beaches to the streets.
Watch the Wave of the Future
You can catch Season 2 of Fuel TV’s Next Gen now on Fuel TV+ or check your local listing for air dates. And look out for our 100% post-consumer recycled OceanPlast™ joining in on the fun!