Hawaiʻi – October 01, 2024 - Waiākea partners with its Kõkua Ambassador, Angela Lee Pucci, and In4mation to launch “United We Fight” campaign.
A former six-time MMA World Champion, Angela Lee Pucci is the Founder of Fightstory and Co-Founder of United BJJ Hawaii. Fightsory aims to destigmatize mental health challenges within the fight community and raise vital funds to provide resources that were made by fighters, for fighters. Earlier this year, Angela and Fightstory announced a partnership with the UFC, the world’s largest mixed-martial arts organization, furthering the goal of normalizing the conversation around mental health and wellness in combat sports and helping to provide wider access to Fightstory’s Mental Fight Kit. The Mental Fight Kit is a first-of-its-kind resource that provides people with science-backed, storytelling-driven tools for mindset resilience, emotional wellness, and culturally relevant support to combat athletes and underserved communities.
“United We Fight” continues Angela’s work in this arena. The campaign brings together partners from three different worlds who share island roots, a commitment of caring for the community and hopes of inspiring a more sustainable, healthier world. In4mation was founded in 2002 by a group of friends who connected via skateboarding and the clothing industry. In the time since, they’ve grown from a small, local brand into an internationally known name having partnered with Stussy, Vans, and Albino & Preto. Earlier this year, in partnership with Waiākea Hawaiian Volcanic Beverages, they launched the ‘Collabs with Purpose’ series. Waiākea, a certified B-Corp from Hilo is known for its sustainability initiatives and giving back through its non-profit Kōkua Initiative. For Angela, who is also the official Waiākea Kōkua Ambassador, the collaboration between the partners flowed naturally.
The campaign is highlighted by a limited-edition merch capsule created by In4mation, and features the powerful symbols of the Hyena (representing loyalty, resilience) and the Moth (symbolic of transformation, inner healing). The drop will launch online on October 10th, World Mental Health Day. People on O‘ahu will have the opportunity to join a community event the following day on October 11, hosted by United BJJ Hawaii, with a pop-up by In4mation and Waiākea. Proceeds from the capsule will be donated directly to Fightstory.
"In the fight world, we are conditioned to show physical strength, but the battles that we all can face within, the mental and emotional struggles, are often fought in the shadows," said Angela. “United We Fight is our commitment to shining light on those unseen battles. Through this partnership with Fightstory, United BJJ, In4mation, Waiākea and the Kōkua Initiative, we are creating awareness that no one has to fight alone because there is a compassionate community in our corner.”
Join the Fight:
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Shop the Capsule: The limited-edition United We Fight streetwear collection drops on World Mental Health Day, Friday, October 10, online at in4mation.co.
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Show Up: Join the community on Saturday, October 11, at United BJJ Hawaii for an open mat session, a "talk story" community session, and a pop-up event featuring In4mation and Waiākea
Proceeds from all purchases and donations will ensure the Mental Fight Kit is accessible to fighters worldwide, valuing mental health as much as physical strength.
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About Angela Lee Pucci:
Angela Lee Pucci is a powerhouse in the world of combat sports and beyond. Best known for her record- breaking achievements as a 6x MMA World Champion, Angela earned the nickname "Unstoppable" for her dominance in the cage and her relentless pursuit of excellence. As the youngest MMA World Champion in history, Angela shattered barriers and redefined what’s possible for women in mixed martial arts, becoming the first-ever female champion in ONE Championship and an icon for female athletes worldwide.
Outside of the cage, Angela's resilience and dedication are a testament to her indomitable fighting spirit. She embodies strength, compassion, and leadership in everything she does— whether as an athlete, an advocate, or a mother.
In 2023, Angela embarked on a new chapter of her life, channeling her personal experiences and challenges into a mission to promote mental and physical wellness. As the founder of Fightstory, a nonprofit organization, Angela is revolutionizing the combat sports community by providing tools, resources, and support to athletes struggling with mental health challenges. Fightstory reflects Angela's vision of a world where fighters—both in the cage and in life—can share their journeys, build resilience, and prioritize wellness.
About IN4MATION:
IN4MATION is island raised and city situated; equal parts remote forest and urban jungle. Respecting our roots, while being committed to diversity and broadening horizons is the IN4MATION way of life, exploring everything life has to offer. With distinctive style, a strong aesthetic and adaptive nature, IN4MATION pledges to create unique and innovative top quality apparel and accessories. IN4MATION stays true to the family values and continues to adapt and grow with everyone through our adventures in the world. We believe in following our loves and passions and support the dreams of our family and friends.
The IN4MATION motto “I shall proceed…and continue” is a phrase taken from an influential hip-hop group. The motto serves as a reminder to follow your chosen path and continue moving forward.
About Waiākea Hawaiian Volcanic Beverages:
Waiākea Hawaiian Volcanic Beverages, a certified B-Copr, was founded in Hilo, Hawai‘i in 2012, with the stated mission of sustainably providing naturally healthy Hawaiian coffee and water products while contributing to and promoting clean water access, conservation, and education for those in need in Hawai’i and throughout the world. Available at over 55,000 retail locations across the nation, including Whole Foods, 7-Eleven, Walmart, and more. Waiākea was the first in the U.S. and all of North America to use 100% post-consumer recycled packaging in 2012, and continues to be the enviro-tech leader of its category for this, its sustainable sourcing, its role as a catalyst in the circular bottle to bottle economy, and more. Its award-winning taste is derived from its filtration through 14,000 feet of volcanic rock making it naturally alkaline and electrolyte-rich. Through its non-profit foundation, the Kōkua initiative, Waiākea works to empower the people of Hawai'i through a 3 piko approach that encourages educational opportunities, 'āina-based conservation & sustainability, and support for the most vulnerable in our community. Since its inception, the project has impacted over 500,000 people in Hawai’i.
For more information, please visit the Waiākea Website at https://waiakea.com and follow along on Instagram @Waiākea.
Contacts
Angela Lee Pucci - angelaleemma@gmail.com
Jason Walter - jason@waiakea.com
Jun Jo - jun@IN4MATION.co
