FOR IMMEDIATE RELEASE
Hawai‘i – February 18, 2026 – Waiākea Hawaiian Volcanic Beverages and Hawai‘i streetwear brand IN4MATION return for Chapter 2 of their Collabs w/ Purpose Series and are proud to announce the launch of the “Hawai‘i Loves Wahine Sports” capsule. This limited-edition collaboration is a celebration of women’s sports and female athletes of all ages.
The collection blends both brands' shared local roots, values and a commitment to community impact brought to life with In4mation’s signature streetwear aesthetic brought to life in a tee, hoodie, hat, and tote bag.
“University of Hawai‘i Athletics and the Rainbow Wahine have inspired our local community for generations,” said Jason Walter, Sr. Brand Director at Waiākea. “Hawai‘i Loves Wahine Sports is a celebration of the student-athletes of past and present to stoke out the future of wahine athletes who sacrifice so much to shine the spotlight on Hawai‘i.”
Since becoming a Platinum Level Partner of Hawai‘i Athletics in 2024, Waiākea has partnered with 78 student-athletes through its Name, Image, and Likeness (NIL) program on brand partnerships and storytelling opportunities. To date, more than 75% of those campaigns have featured Rainbow Wahine student-athletes representing Wahine Volleyball, Soccer, Basketball, Softball, Beach Volleyball and Cheer.
“We’re honored to be working with Waiākea through our continued collaboration with the University of Hawai‘i.” Jun Jo, Director of Marketing at In4mation shares. “ At In4mation, building with like-minded partners has always been about pushing our home and Wahine sports onto the global stage.”
The “Hawai‘i Loves Wahine Sports” capsule launches on February 18, 2026, online at Waiākea.com and In4mation.co and will also be available at In4mation Iwilei located at 650 Iwilei Rd #190, in Honolulu. A portion of the proceeds from each sale will be donated to current and future Rainbow Wahine through Waiākea’s NIL Student-Athlete Program.
For updates and release details, follow @waiakea and @IN4MATION_.
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About Waiākea Hawaiian Volcanic Beverages:
Waiākea Hawaiian Volcanic Beverages is a public benefit corporation founded in 2012 in Hilo, Hawai‘i with the stated mission of sustainably providing naturally healthy Hawaiian coffee and water products while contributing to and promoting clean water access, conservation, and education for those in need in Hawai’i and throughout the world. Available at thousands of retail locations across Hawai’i and the continental U.S., including Whole Foods, 7-Eleven, Walmart, and more. Waiākea was one of the first in the U.S. to develop and commit to 100% post-consumer recycled packaging in 2012, and continues to be the enviro-tech leader of its category for this and its many other initiatives. Its award-winning taste is derived from its natural filtration through 14,000 feet of porous volcanic rock, making it naturally alkaline and electrolyte-rich. Through its non-profit foundation, the Kōkua Initiative, Waiākea works to empower the people of Hawai'i through a 3 piko approach that encourages educational opportunities, 'āina-based conservation & sustainability, and support for the most vulnerable in our community. Since its inception, the project has impacted over 495,000 people in Hawai’i.
For more information, please visit the Waiākea Website at https://waiakea.com and follow along on Instagram @Waiakea.
About IN4MATION:
IN4MATION is island raised and city situated; equal parts remote forest and urban jungle. Respecting our roots, while being committed to diversity and broadening horizons is the IN4MATION way of life, exploring everything life has to offer.
With distinctive style, a strong aesthetic and adaptive nature, IN4MATION pledges to create unique and innovative top quality apparel and accessories. IN4MATION stays true to the family values and continues to adapt and grow with everyone through our adventures in the world. We believe in following our loves and passions and support the dreams of our family and friends. The IN4MATION motto “I shall proceed…and continue” is a phrase taken from an influential hip-hop group. The motto serves as a reminder to follow your chosen path and continue moving forward.
Media Contacts
Jason Walter - jason@waiakea.com
Jun Jo - jun@IN4MATION.co
